"Because of its close ties to state-of-the-art science, the collaboration with international scientists, and the opportunity to raise the awareness internally and externally about aviations environmental impacts, my current job quickly reached the status of a dream job for me."
"Personal branding is not about presenting a false image. It is about understanding what is unique about you--your accomplishments, experience, attitude--and then using that to differentiate yourself from other job hunters. Your brand is your edge in the job market." --Levinson and Perry