BARBARA RITZERT:WEGE IN DIE WISSENSCHAFTSKOMMUNIKATION

BARBARA RITZERT:WISSENSWERTES ZUM BERUF 'PR-SPEZIALIST WISSENSCHAFTSKOMMUNIKATION'

ULRICH SCHELLER:VOM FORSCHER ZUM WISSENSCHAFTSKOMMUNIKATOR

" I consider it a great privilege to approach again and again new topics and sometimes to interrelate fields that from a lap's viewpoint hardly fit together."

--Barbara Ritzert

Barbara Ritzert is managing director of the ProScientia Corp. for Science Outreach and has won several science writing prizes for works in genetics, molecular biology, and immunology. ProScientia works for different German science associations and organizes their public relations (PR) work at conferences, produces educational media, and gives PR advice.

"There are many ways into science outreach, but you'd be out of place if you chose this field only because you didn't find something else," Ritzert says. "To become successful in science outreach you need more than your scientific background: You need to train your communication skills, and you need talent."

If you are seriously considering working in science outreach, you should try to freelance or run internships at local media or PR agencies so you can find out as soon as possible whether you like the work and are sufficiently talented. If both are the case, the next step might be to attend PR seminars or consider studying journalism/PR as your second subject.

"Although strong competition makes entering the field somewhat difficult today, I have observed that talented young colleagues have always found jobs. You have good prerequisites if you are targeted, willing to learn, persistent, courageous, and self-confident."