Tailoring your application to the needs, wants, and values of the particular employer you’re applying to is a key to getting serious consideration, career advisers insist. But how can you find out what those needs, wants, and values are?

Job ads can contain a lot of crucial clues, if you know how to decipher them, writes Cheryl E. Ball at Inside Higher Ed. In a very informative essay, she demonstrates how to decode key passages and understand the subtleties of what departments are really saying about what they’re looking for in a prospective new faculty member. She also suggests ways of shaping your reply for maximum benefit.

Beryl Lieff Benderly writes from Washington, D.C.

10.1126/science.caredit.a1300223