Based on the positive feedback and support, there seems to be a real need for more science-based communication efforts.
U.S. students are avoiding science degrees, industry is worried about filling high-tech jobs, and graduate programs are overflowing with foreigners. That's the accepted wisdom. But how true is it?
"Er is van alles geprobeerd om het aantal vrouwen in de hogere wetenschappelijke rangen omhoog te krijgen. Maar wat werkt nu echt?"
I learned to communicate in crisis situations within the limits of scientific certainty working with the gelatin manufacturers during the BSE affair.
"Find something you believe in and talk about it with passion," says Vallance. But "also disbelieve it enough to challenge it," because that is what you will face from everybody else.
"Of course I must be loyal to my institution but I do not see this as a constraint. I am convinced European research is more effective when carried out or co-ordinated at the European level."
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