Who says science isn’t beautiful? Not βetabrand,  an online clothing purveyor. The women modeling its spring fashion line , notes Inside Higher Ed  (and the βetabrand website), have or are working toward Ph.D.s, many in scientific fields: chemistry/chemical biology, engineering, and neuropsychology. Sasha —shown above and on the website in βetabrand's Del Ray Perfect Dress—is a nuclear engineering Ph.D. candidate at the University of California, Berkeley.
Apparently it is even harder, statistically, to be chosen for a βetabrand photo shoot than to win a research grant from the National Institutes of Health. When the company put out a call for Ph.D. researchers who were both smart and photogenic, company founder Chris Lindland told Adweek , "sixty women from around the world applied." Just seven were chosen.
Top Image: Sasha. Courtesy of βetabrand